My Critical Reflection

 1.How do your products represent social groups or issues?

    My product represents two different social group and a social issue. The first of the two social groups is the scientific group. The character Lana is a scientist who works in a government lab. Her character is based on someone who likes to know the science and math behind everything. Basically, she wants to find the whole factual truth. This represents a big group of people in this world. In fact, is represents not only the scientist already in the field but people who want to pursue a life of factual evidence and theories. The[SAS<1]  second of the two groups is the reporter side. The other main character in this film is named Jessica, she is reporter. As you may know not all stories that are reported are 100 percent true. In fact, sometimes there are details put into stories that were not there before. They do this to catch readers attention. They can do this by putting outrageous titles to stories or details in the story. So as you can see these are two different types of groups being represented through one movie. There’s the more factual side that’s based on science. Then there the more adventurous side that’s based on some fact and some fake. My movie brings these two separate groups together by having two characters from each side. But even though they have different interest they are still able to get along and live with each other. Even help each other with their work. This all ties into the issue which is difference between people. All people can work together as long as they are working towards a goal of success.

 2.How do the elements of your production work together to create a sense of ‘branding’?

To start off our movie was kind of a scifi-horror. So when branding we decided to make the movie scary looking to draw in the bigger crowd. Because ourt movie had so many similar elements to it , it was easy to work and make a brand out of it.Branding takes a lot of research. Not only is it a precise science its hard to accomplish. When branding you cannot just post whatever you want and call it a day. Its almost like a science. Actually, it is a science! Branding is using persuasive methods to draw in crowds of people. When you brand a certain way you can attract people to whatever you are branding, cool posters or flashy things like bright colors or toys like action figures can pull people in and make their brains obsessed with it. As being new to the branding world it took lots of research to get the point where I am now. Branding has been a long journey but with the research and examples I have seen I was ready to brand for myself. The start was getting the platforms to brand on. The platforms we branded on were Facebook, Instagram, YouTube and Twitter. YouTube was the easiest to brand on because it was going to be the movie sections. YouTube is where we posted our actual movie. But for everything else it was very different. Instagram twitter and facebook were the parts that took the longest to figure out because there wasn’t going to be just one post on them, There was going to many that drew in the crowds and promoted our movie.

3.How do your products engage with the audience?

My product engages with my audience in many different ways. The beginning of the movie starts off with two people in completely different field of work yet still brought together because of their friendship. When people see this, it evokes emotions in them. And could even trigger ideas that even if people are different you can still get along and bring each other up. One could become very engaged with the friendship that the two main characters have and want to have that with someone else. The rest of the movie the movie is full of surprises and gasps which will bring the attention all to the screen when it is being watched. The movie will keep the watchers on the edge of their seats and on their toes. The movie overall shows the more serious side to the products. It is professionally made and has a horror theme to it. It a serious movie and doesn’t have jokes in it so its not supposed to be funny or uplifting. This is seriously different to the products on our social media pages. This is where we showed the funny out takes. Funny pictures silly videos. This is the place for them. With our social media pages people will more likely be to connect better with it because it isn’t so serious. Its meant to be uplifting and funny to draw people in. Seeing the two different sides of the people who play the character gives another way for the audience to engage. They get to follow the storyline of out movie lives while also seeing behind the scenes and how our personalities really are.

 4. How did your research inform your products and the way they use or challenge conventions?

 For this movie, there was a lot of research done in the field of science, reporting and branding, and horror films. First up was the way that the movie would challenge regular conventions. In this day and age, everyone has their groups where they stick to people who are just like them and have the same likes and dislikes. People are naturally attracted to people just like them. The reason our movie challenges this is because we have two people from two completely different worlds coming together and helping each other succeed. When researching we saw that people tend to stay in groups and not venture out. This is where people are wrong and should learn from the movie. Being friends and make small talk with new people can help you. In the movie, you see that Jessica was having a hard time finding a good story. But with the luck of her having such a good friend she had a small talk with Lana and figured out a way she could get a good story and help Lana at the same time. One way that we used conventions was when we wrote about the government keeping secrets from everyone. As we know lots of things are kept under wraps by the governments to keep the world safe. In our movie, we related to this. We put in the part where the FBI agent comes in after tracking down the dose of an immortal potion made by Jessica and Lana. They come and retrieve the girls and take them away because they cannot be kept in the outside world anymore because it is not safe. This is how we used and challenged conventions.